Category: Venue operations

September 16, 2026

Catering contract: the operational clauses that cause disputes

The legal half of a catering contract comes from a lawyer. The half nobody writes about — guarantees, flip windows, strike, and what the attached floor plan must state.

September 11, 2026

What SMERF means in hotel and venue sales

SMERF is Social, Military, Educational, Religious and Fraternal group business. What each letter books, why venues chase it off-peak, and how to sell to it.

September 11, 2026

Hotel and event terminology: the words on a BEO

A working glossary of hotel and event terms, organised by where each bites: contract, room, food, schedule and production. Definitions plus the failure mode.

September 8, 2026

Banquet event order (BEO): what it is, plus a free template

What a BEO is, who reads each section, the twelve places it disagrees with the floor plan, and a free banquet event order template whose room set adds up.

September 8, 2026

Venue marketing ideas that start with your floor plan

12 venue marketing ideas, starting with what planners actually search for: your floor plan, capacities and dimensions, and what the big hotel chains already do.

September 8, 2026

SEO for wedding venues: what 90 page-one venue sites show

I crawled the venue sites ranking on page one for wedding venues in 11 US metros and pulled their Ahrefs data. What they share, what they miss, the checklist.